Column
Mind of Murph
My running read on where the profession is heading, including a blunt take on what AI does and does not replace in accounting.
Read the column →Oklahoma City, Oklahoma
Senior Editor, Insightful Accountant | Advanced Certified QuickBooks ProAdvisor
I spent more than 30 years consulting on QuickBooks, starting with what I have every reason to believe was the first copy sold in Oklahoma City. I am retired from active practice now. These days I run the day-to-day technical content at Insightful Accountant, host QB Talks, and administer the Top Advisor Awards that recognize the best ProAdvisors in this industry.
Years in accounting
Business, finance, public
Years on QuickBooks
Since day one of retail
NAN Online MVP
Consecutive wins
States in practice
Plus 3 countries remote
Articles indexed
Muck Rack, and counting
What I cover
Three jobs, one beat. The column, the show, and the awards program that tells this industry who is worth watching.
Column
My running read on where the profession is heading, including a blunt take on what AI does and does not replace in accounting.
Read the column →Webinar
The recurring show on what is new in QuickBooks. Release changes, pricing moves, and the product transitions nobody warned you about.
See the latest show →Program
I administer the program that recognizes the Top 100 ProAdvisors and top advisors in the industry every year.
About the program →Topics I cover
"Accounting as we know it is changing."
Bill "Murph" Murphy · Mind of Murph
The story
The day QuickBooks went on sale, I bought a copy. I have every reason to believe it was the first one sold in Oklahoma City. I have been working in it ever since, which is longer than most of the people reading me have been certified on it.
That became a hands-on consulting practice across an eight state area, plus remote clients around the country and in three foreign countries. About 60 percent of that work was major integrations, meaning manufacturing, inventory, e-commerce and EDI. Another 35 percent was data services, the file analysis and repair work people called me about when something had gone badly wrong.
For years I was the anchor of the National Advisor Network's online forum, now the Woodard forum, and won its Online MVP award three years running. I served as Technical Editor on Business Analysis with QuickBooks for Wiley Publishing.
I am retired from active practice now, but I did not retire from the work. I still spend my days in this software, and I still get the same questions I have been answering for four decades. The only difference is that now I write the answers down for everybody instead of billing one client at a time.
Senior Editor, Insightful Accountant · Oklahoma City
The record
Every line here is checkable. That is the entire point of the page.
| Item | Figure | Detail |
|---|---|---|
| Public accounting | 45+ | Years in business, finance and public accounting. |
| QuickBooks consulting | 30+ | Years in practice, starting the day the software went on sale. Retired from active practice. |
| Certification | Advanced | Advanced Certified QuickBooks ProAdvisor. |
| NAN Online MVP | 3× | Three consecutive awards. Longtime anchor of the National Advisor Network forum, now the Woodard forum. |
| Technical editor | Wiley | Business Analysis with QuickBooks, Wiley Publishing. His credit is on the publisher's own page. |
| Consulting firm | 1989 | Founded RRR, Ltd., his QuickBooks consulting firm, in 1989. It handled setup, use and problem resolution until his retirement from active practice. Named in his Wiley editor bio. |
| Client footprint | 8 | States served hands-on during his consulting practice, plus remote clients nationwide and in three foreign countries. |
| Integration work | 60% | Manufacturing, inventory, e-commerce and EDI, as a share of that practice. |
| Data services | 35% | QuickBooks file analysis and repair. |
| Awards program | Admin | Administrator of the Top Advisor Awards, including the Top 100 ProAdvisors. |
Writing
Every claim on this page links to something you can go check yourself.
Find me
One profile per platform, and every one of them points back here instead of to a link tree.
Common questions
William "Bill" Murphy, known throughout the accounting technology world as Murph, is Senior Editor at Insightful Accountant and an Advanced Certified QuickBooks ProAdvisor based in Oklahoma City. He has more than 45 years in business, finance and public accounting and more than 30 years consulting on QuickBooks. He is retired from active practice.
More than 30 years in practice. He bought what he has every reason to believe was the first copy of QuickBooks sold in Oklahoma City, on the day it went on sale. He is retired from active practice and now writes about the software full time.
QB Talks is the recurring webinar Murph hosts for Insightful Accountant, covering what is new in QuickBooks including release changes, pricing moves and product transitions.
Murph serves as Administrator of the Top Advisor Awards Program at Insightful Accountant, which includes the Top 100 ProAdvisor awards, the Top International ProAdvisor and the Top Up-n-Coming ProAdvisor categories.
Across his consulting career, about 60 percent of the work was major integrations covering manufacturing, inventory, e-commerce and EDI. Another 35 percent was data services, meaning QuickBooks file analysis and repair. He is retired from active practice and now writes full time.
His author archive at Insightful Accountant runs to roughly 70 pages of articles, and Muck Rack indexes 483 of his published pieces.
Ask Murph
Forty five years of questions answered, and I am still taking them. Whether it is a file that will not behave or a product change nobody explained, start here.